Hire the Personality, Teach the Skill Principle 9 of 10 — Hire the Personality, Teach the Skill

“Training is behavior modification. All we can do is teach the people we hire about our business.”

Jon Taffer — 2012 Nightclub & Bar Show keynote, via Bar & Restaurant

You cannot train attitude, so hire for it and teach the rest. His hiring method from the same keynote: the Eight Adjective Answer — write eight adjectives describing the person each open role needs, then hold conversations, not interviews, to find people who embody them. Raise the Bar makes the same argument (paraphrase, per book summaries): traditional hiring over-weights industry familiarity and under-weights the personality traits that drive customer reactions. And manage the people you have toward the standard — the keynote’s phrase is “manage for champions”. Drink specs and service steps are teachable in days; warmth, urgency, honesty and composure under load are traits, not curricula — and since the product is the guest’s reaction (Principle 2), the people producing reactions are the product’s main ingredient.

Hire the Personality — the Eight Adjective Answer CONVERSATIONS, NOT INTERVIEWS THE ROLE NEEDS THE EIGHT ADJECTIVE ANSWER
The interview instrument: candidates describe themselves, and the pattern in the adjectives is the attitude signal.

Apply it this week

  1. Before your next hire, write the eight adjectives for the role. If you can’t, you’re not ready to interview.
  2. Replace the interview with a conversation and a working trial: watch how the candidate treats the busser, not how they answer you.
  3. Write your drink specs and service steps down — “teaching” only works if there’s a document to teach from.
  4. Set one timed, observable standard per role — a signature cocktail built to spec in 45 seconds or less, at volume — and coach to it.
  5. When someone fails, diagnose trait vs. training honestly: re-teach the trained, exit the trait — quickly and kindly.